Art, Design, Media and Floristry at Newcastle-under-Lyme Collge




Wednesday 20 February 2013

Students logo designs shortlisted in competition

Two HE students from NULC have had their logo designs shortlisted in a competition to find the best seal of approval for Further Education (FE) providers.

The Department of Business, Innovation and Skills (BIS) launched a contest for FE students to produce a graphic mark that best reflected ‘chartered status’, a concept being developed by the government that would recognise top FE providers.

Daniel Mountford and Mimi Jones, both studying Foundation degrees (Fds) at the College, are among five students who had their entries selected from around 130 entries.  The competition was shortlisted by a judging panel and FE Minister Matthew Hancock will pick a winner from six designs (Daniel had two entries selected) over the coming week.

Digital media production student Daniel, 21 said: “I couldn’t believe it and was shocked and surprised to be shortlisted, especially as it was a national competition.  Obviously as a design student it’s your ultimate aim to get your work out there and this is a great opportunity for that.”

Students were tasked with the brief on 8th January and developed their designs over the course of a week.  Richard Hunter, Curriculum Leader in Graphics and Digital Design and Digital Media Production at NULC said: “Competitions like this are a great way for students to get real experience of working on actual live briefs which will enhance their studies and portfolios and ultimately prepare them for their career on completion of their course.”

Graphics and digital design student Mimi, 21 agrees: “The more competitions you enter the better as it gets you ready to work for clients, working to a deadline and working out what they want.”
The winning designer picks up an iPad, spends a day (fully paid) working with FE Week head designer Dan Duke and has the chance that their emblem could represent the chartered status brand.

FE providers would apply for chartered status and if they met certain criteria such as showing strong leadership and management and having excellent feedback from learners as well as a programme of community activity endorsed by Local Enterprise Partnerships, they could use the term in reference to their title.

To find out more about HE courses at NULC visit the website.